10 Actionable Copywriting Tips

You have an amazing offer, a revolutionary product, or a game-changing service. But despite all your efforts, you’re struggling to convince your audience. Why? Because people don’t care about the technical features or complex details of what you’re offering.

What they want to know is how your offer will improve their life. And to convince them, it’s not enough to list features. You need to talk about concrete benefits, the results they’ll achieve. In this article, we’ll explore 10 copywriting techniques to transform your communication, capture your audience’s attention, and, most importantly, drive them to take action. Ready to get started?

Let’s go!

1. Features → Benefits

💡 People don’t care about the features of your offer.

The only thing they’re wondering is:

“What will this change in my life?”

So, there’s no need to list everything your offer includes to sell it!

Instead, talk about your promise.

That is, the benefits your offer will bring to your customers.

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2. Address Your Reader Directly

💡 If you want to provoke something in your reader, you need to spark energy. Motivation. And to do that, you need to put them at the center of the action.

How?

By using “you” as much as possible!

PS: Occasionally, ask questions.

Not only does this include your reader even more, but it also makes your text more dynamic.

❌ With LinkedIn, you can get 100,000 views just by writing posts.

✅ With LinkedIn, you can get 100,000 views just by writing posts.

3. Passive Voice → Active Voice

💡 Wikipedia explains very well why you shouldn’t use it:

“In French, this usage is associated with a formal, administrative tone (…) The use of this impersonal passive reinforces the indefinable nature of the subject.”

The passive voice creates distance between you and your reader because it’s too formal.

And it doesn’t highlight the subject. You don’t know who’s doing the action, so it makes everything less engaging.

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✅ We also created Copost to help employees develop their personal brand.

4. Speak the Same Language as Your Audience

💡 Imagine someone approaching you and talking like they’re writing a Wikipedia article. Not only will what they say not interest you, but it also won’t inspire trust.

That’s why you need to speak with the same tone, vocabulary, and level of language as your audience.

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✅ Struggling to get your business noticed on LinkedIn?

5. Use Numbers

💡 “A lot” doesn’t mean the same thing to everyone. But “100” does. Numbers make your statements more credible because they’re precise.

Always write them in digits (not words), as it’s easier to read.

PS: Use numbers your audience can visualize.

For example, cookie brands indicate how many cookies are in each pack. Because it’s easier to visualize than “250g of cookies.”

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✅ I got 0/20 in dictation all through school. Today, I write LinkedIn posts that get +250 likes. How I overcame my hatred of writing:

6. Remove “Can + Infinitive” from Your Dictionary

Although widely used, this verb construction is not convincing at all.

It’s better to replace it with the imperative, which encourages action!

❌ You can unlock exclusive content.

✅ Unlock exclusive content.

7. Replace Weak Words with Strong Words

💡 What’s the difference between the two?

Abstract, general, ambiguous words → weak words

Concrete, specific, descriptive words → strong words

Be careful, “strong” doesn’t mean “complicated.” It means “impactful.”

❌ Surpassing 100,000 followers is an achievement.

✅ Surpassing 100,000 followers is a triumph.

8. Avoid Adverbs

💡 Adverbs make your statement nuanced, not assertive. They give the impression that you’re not sure of yourself.

We’re in the middle of an attention war on social media. People don’t want to waste their time with uncertainties. You need to take them from point A to point Z without them asking a million questions.

❌ “Generally, I don’t really agree with vegans.”

✅ “I don’t agree with vegans.”

9. Overuse Power Words

💡 In copywriting, power words are words or phrases that trigger a strong psychological or emotional reaction. Like an alert in your brain saying, “This is interesting.”

Basically, they make it easier to get the reader to take action.

10. Get to the Point

💡 In copywriting, every word must serve a purpose. Any unnecessary sentence can make the reader lose interest to the point where they stop reading.

So, once you’ve written your first draft, reread it. And remove:

• Justifications

• Repetitions

• Off-topic content

• Lengthy sections

In short, anything that isn’t essential to understanding your post!

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✅ In 2018, I messed up my first job interview (spectacularly). Here are the 5 mistakes I made:

Copywriting isn’t just about writing words. It’s a strategy to capture attention, create engagement, and drive action. By focusing on benefits rather than features, using a direct and engaging tone, and choosing words that resonate with your audience, you can transform your communication and achieve concrete results. So, the next time you write a post, an email, or a product description, remember these techniques. Simplify, make an impact, and get to the point. Your audience will thank you, and your results will speak for themselves. Now, it’s your turn to take action!